Subscription date : 01 August 2018
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|Nike has unveiled its first “Just Do It” ad narrated by Colin Kaepernick Jessie Bates III Color Rush Jersey , a spot scheduled to air during the NFL season opener Thursday night as well as during the U.S. Open tennis tournament and other major sporting events.
The two-minute spot released Wednesday highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem.
Kaepernick narrates the full spot but first physically appears midway through. As a camera pans to reveal Kaepernick’s face, a reflection of a United States flag is visible on the facade of a building behind him.
Kaepernick says: “Believe in something, even if it means sacrificing everything.”
At the start of the ad, Kaepernick says: “If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way, because what nonbelievers fail to understand is that calling a dream crazy is not an insult, it’s a compliment.”
The former 49ers quarterback is revealed as the narrator toward the end of the spot.
The commercial’s universal theme is about athletes pushing for bigger dreams. It features young athletes who compete amid various challenges, touching on issues of gender, disabilities and weight loss, among others.
Kaepernick says at the end: “Don’t ask if your dreams are crazy. Ask if they are crazy enough.”
The spot is expected to air this week during college football and MLB games, and stream on various music, gaming and other platforms, Nike spokeswoman Sandra Carreon-John said.
Kaepernick hasn’t spoken to the media publicly since opting out of his contract with San Francisco and becoming a free agent in 2017. He scored a legal victory last week in his grievance against the NFL and its 32 teams when an arbitrator allowed his case to continue to trial. The quarterback claims NFL team owners conspired to keep him out of the league because of his protests. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.
A similar grievance is still pending by former San Francisco teammate Eric Reid, a Pro Bowl safety who joined in the protests.
Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear agreement to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the situation who spoke on condition of anonymity because details of the detail had not been revealed publicly.
The campaign includes video ads and billboards, like one displayed atop a Nike store in downtown San Francisco on Wednesday.
Nike also will create an apparel line for Kaepernick, including a signature shoe Ricky Wagner Jersey , and contribute to his Know Your Rights charity, the person said. The deal puts Kaepernick in the top bracket of NFL players with Nike.
The endorsement deal between Nike and Kaepernick prompted a flood of debate Tuesday. It was a trending topic on Twitter and other social networks, with some fans urging a boycott of the company’s clothes and sneakers — even burning and cutting out the signature swoosh logos on their gear.
“I stand for anybody that believes in change. I stand for anybody that believes in a positive attitude,” LeBron James said Tuesday night at a Nike fashion show and awards ceremony in New York. “I stand with Nike, every day, all day.”
Nike also provides all NFL teams with game day uniforms and sideline apparel, a partnership that was extended in March to run through 2028.
President Donald Trump, a frequent critic of protesting NFL players, tweeted Wednesday that Nike is getting “killed” over the endorsement deal.
“Nike is getting absolutely killed with anger and boycotts,” Trump tweeted. “I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”
The College of the Ozarks, a private Christian school in Point Lookout, Missouri, that competes in sports at the NAIA level, said it will remove all uniforms purchased from Nike that contain the brand’s logo.
Last year, the college added a stipulation to competition contracts, saying it would walk away from any game where the opposing team takes a knee, sits or turns its back on the flag or anthem.
“If Nike is ashamed of America, we are ashamed of them,” College of the Ozarks President Jerry C. Davis said in a statement. “We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform Dave Robinson Jersey ,”
The Chicago Bears are set to sign Jacksonville Jaguars receiver Allen Robinson and Philadelphia Eagles tight end Trey Burton, giving quarterback Mitchell Trubisky some playmaking targets.
Robinson told ESPN he plans to sign a three-year, $42 million contract, while two people familiar with the situation told The Associated Press Tuesday that Burton is leaving the Philadelphia Eagles after agreeing to a $32 million, four-year deal.
Chicago also agreed to a deal with Atlanta Falcons receiver Taylor Gabriel, and Miami Dolphins kicker Cody Parkey also plans to sign with the Bears, people familiar with their situations said.
The people spoke on the condition of anonymity because the deals won't be announced until the league year begins Wednesday.
The Bears also extended one-year tenders to receivers Cameron Meredith and Joshua Bellamy along with cornerback Bryce Callahan, giving them the right to match any offers they receive in free agency.
A 2015 Pro Bowl selection, Robinson was impressed by new Bears coach Matt Nagy and told ESPN, "I like what he did" as offensive coordinator with the Kansas City Chiefs. Robinson also tweeted "What's good Chicago!!!?" with a picture of himself in a Bulls game jersey on Tuesday.
The Bears were looking to upgrade their struggling receiving corps and give Trubisky more dependable targets.
The versatile Burton gets a chance to be the No. 1 tight end on the Bears after catching 23 passes for 248 yards and five TDs in Philadelphia's championship season. He also threw a touchdown pass to quarterback Nick Foles in the Eagles' Super Bowl victory over New England.
Robinson had a strong training camp last year and looked like he would be an integral part of the offense. But he tore the ACL in his left knee on Jacksonville's third play of the season and had surgery the following week. The Jaguars went on to win the AFC South and advance to the conference title game.
Robinson has missed 21 games in four seasons, though Jaguars coach Doug Marrone said at the NFL scouting combine he is "right on schedule" in his recovery from the torn ACL.
A second-round draft pick from Penn State, Robinson has 202 catches for 2,848 yards and 22 touchdowns in 43 games. He had 80 receptions for 1,400 yards and 14 touchdowns in 2015, establishing himself as one of the best receivers in franchise history. His production dropped in 2016, with 73 receptions for 883 yards and six scores.
But at 24, he's young and fills a big need for the rebuilding Bears. Chicago's leading receiver last year was Kendall Wright with 59 receptions for 614 yards.
Gabriel had 33 catches for 378 yards and a touchdown last season. He has 132 receptions for 1,819 yards and eight touchdowns in four seasons with Atlanta and Cleveland.
The Bears are banking on Trubisky's development to help them end a string of losing seasons. General manager Ryan Pace staked his reputation to the quarterback by trading up a spot with San Francisco last year to draft him with the No. 2 overall pick.
Parkey made 21 of 23 field goals in his lone season with Miami. He worked with new Bears special teams coordinator Chris Tabor as a member of the Cleveland Browns in 2016, after spending his first two years with the Eagles.
The Bears waived Connor Barth and signed Cairo Santos in November. Santos then suffered a season-ending groin injury, and Mike Nugent finished the season as Chicago's kicker.
The Bears fired coach John Fox after going 5-11 and finishing last in the NFC North for the fourth straight year. The Bears have missed the playoffs 10 of the past 11 seasons and have not finished with a winning record since 2012.
AP Pro Football Writer Rob Maaddi in Philadelphia contributed to this report.